Facebook lags behind TikTok, Mark Zuckerberg admits for the first time.
The CEO of Meta has admitted that his app has fallen behind TikTok. People are using TikTok more than Facebook.
Mark Zuckerberg has admitted for the first time why his proprietary apps have lagged behind TikTok.
During an interview, the founder of Facebook said that we failed to adopt the new trend of social networking, which contributed to the popularity of TikTok.
He said he was not aware of the new means by which people could find content and stay in touch with each other through social networking services.
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He explained that there is a growing trend of people using social networking feeds to find the content they like rather than viewing content shared by friends.
Mark Zuckerberg said that although people still talk about the content shared by their friends, the tendency to discover content as a whole has increased, that is, what they find interesting, they send it to friends in messages and so on. Stay in touch with each other.
He said it is less important now who produces the content; you want the best content.
According to experts, TikTok’s success in gaining huge popularity is due to its algorithm recommending short videos based on users’ habits and viewing history.
The rise of TikTok is a big challenge for Mark Zuckerberg’s company, which faced a decline in the number of Facebook users in North America for the first time this year.
During the interview, Mark Zuckerberg called TikTok a ‘very effective competitor’, admitting that his company is slow compared to it.
“That’s because I don’t understand it; I feel like this app is a shortened version of YouTube,” he said.
Meta’s CEO said that the company needs to develop AI technology that can handle short videos and different types of content.